Facebook revealed some great stuff at its very first Marketing Conference on Leap Day. The changes to business pages, and the future ad changes all affect me, because it’s what I do. I create and monitor successful ad campaigns, on a daily basis along with shaping brand image. I loved the idea of bringing timeline to business pages (because I have timeline on my own page, and I adored the possibility for what you could do with branding). I love the new Admin Panel, and how easy, and accurate they’re going to make analytics. I welcomed all of this change.
But I was stopped in my tracks.
According to Facebook’s policy on Timeline for Pages:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”
Okay, so that makes sense. Don’t mislead, don’t be deceptive, and don’t violate copyright. Fair enough. That’s all bad business anyway.
But then, they outline, very strictly, what you can’t have in your timeline cover photo:
I don’t get it. Of all of the places to put a call to action, or a reference to your contact information, wouldn’t the timeline cover photo be it? Does Facebook think people will get confused, and think that the timeline cover photos are just a way to phase in top page banner ads? Obviously, you would be very obnoxious if you made it all about your pitch and barely about your brand image, but there’s a way to be tasteful about it without it being overwhelming for people visiting your page. I still have not found an explanation of this part of Facebook’s Pages Policy, but I really want to know.
Timeline will roll out permanently for every page on March 30th. Why do you think Facebook is limiting what you can place in your timeline cover photo for your business page so strictly, and what do you think you’ll do with your company’s timeline photo?