Stop giving one platform so much power

Why you should save this

Don't put all of your social eggs in one basket.

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Do you have a blogging platform outside of your social channels?

As a blogger or influencer, it can be an overwhelming experience to let your content shine on multiple platforms.

There’s Facebook, Twitter, Instagram, Youtube, Tumblr, Snapchat, TikTok, and who knows what’s going to be popular tomorrow. Seriously, it could be anything. Like, Peach. Remember Peach?

The thing is, you can’t give any of these platforms too much power over your own presence.

Why you need to build your audience on your own blogging platform

Yes – they may connect you with your audience, and yes, they may help you find new ideas, and forge new connections.

But you end up at the mercy of a platform you don’t own.

For instance, when Instagram changed the algorithm, we are all at the mercy of some slightly declining reach, and followers not being able to see some of our content.

Or, when Instagram and Facebook have outages, people tend to freak out about what it means for the eyeballs on their content.

I was okay with these because I knew that I didn’t put all of my eggs in Instagram’s basket.

Luckily, I have my own blogging platform here on HangryWoman.com, so if I lose out on social traffic, my readers know where to look for me instead.

Additionally, I can also reach my readers with my email list to share important information to my most dedicated readers (love y’all!),

It’s not to say that you must do everything. That’s not the case.

Be where your audience is. Do what they’re asking of you. Build a platform they can consistently come back to.

So, I don’t know who needs to hear this but build your brand on your terms. Social media is a way to grow, but it should be a supplement to your core website, not your only blogging platform.

Give people a place to land that works on your terms.

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5 Responses

  1. I couldn’t agree more. Everytime IG malfunctions I’m reminded that although it’s nice to have a following there, you can’t put your eggs all in the IG basket because it’s a fickle little thing.

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Hi! I'm Mila.

I’m a millennial woman living with LADA after a type 2 diabetes misdiagnosis.  I love food, travel and my kitchen!

Hangry Woman is for anyone with diabetes – regardless of type.

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