Do you have a blogging platform outside of your social channels?
As a blogger or influencer, it can be an overwhelming experience to let your content shine on multiple platforms.
There’s Facebook, Twitter, Instagram, Youtube, Tumblr, Snapchat, TikTok, and who knows what’s going to be popular tomorrow. Seriously, it could be anything. Like, Peach. Remember Peach?
The thing is, you can’t give any of these platforms too much power over your own presence.
Why you need to build your audience on your own blogging platform
Yes – they may connect you with your audience, and yes, they may help you find new ideas, and forge new connections.
But you end up at the mercy of a platform you don’t own.
For instance, when Instagram changed the algorithm, we are all at the mercy of some slightly declining reach, and followers not being able to see some of our content.
Or, when Instagram and Facebook have outages, people tend to freak out about what it means for the eyeballs on their content.
I was okay with these because I knew that I didn’t put all of my eggs in Instagram’s basket.
Luckily, I have my own blogging platform here on HangryWoman.com, so if I lose out on social traffic, my readers know where to look for me instead.
Additionally, I can also reach my readers with my email list to share important information to my most dedicated readers (love y’all!),
It’s not to say that you must do everything. That’s not the case.
Be where your audience is. Do what they’re asking of you. Build a platform they can consistently come back to.
So, I don’t know who needs to hear this but build your brand on your terms. Social media is a way to grow, but it should be a supplement to your core website, not your only blogging platform.
Give people a place to land that works on your terms.
5 Responses
I couldn’t agree more. Everytime IG malfunctions I’m reminded that although it’s nice to have a following there, you can’t put your eggs all in the IG basket because it’s a fickle little thing.
I absolutely agree. Especially if you know you’ll be blogging for the long term, it’s important to have your own platform.
This is a very insightful post. I hadn’t thought of things from this perspective but it seems like a very wise tip!!
Yes! The fastest way to get me to unsubscribe on a specific platform is to complain about how difficult or unfair that platform.
Exactly! Work toward building an audience who loves you on a platform you own, and you’ll be golden!